- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
An integrated marketing company that has optimized the digitally trackable 1:1 interaction channels. If you are looking to get the basic digital response done right, they would be a definite preferred vendor. Also, you absolutely need to check out their 2 minute breakdown of digital 1:1 marketing. From there home page go to What We Do – Our approach. My …
Here is a recount of Allen Weiss, distinguished professor of marketing at USC, talk on relationships at the MarketingProfs b2b conference: His approach is very economics, Porter’s 5 forces centric for evaluating relationships.
Recently I had the opportunity to sit down with Laura Patterson, President of Vision Edge Marketing, a consultancy focused on driving metrics and measurement into marketing organizations, and recount some of her fundamental beliefs on the need for the marketing organization to become a performance driven organization.
Are you a software vendor? Say a CRM software vendor? And would you like to have more favorable relationships with analysts of the world (e.g., Gartner, Forrester, etc.)? Then sage circle is someone you should check out. As former analysts themselves they understand the needs of the audience and how to best position and message your solution for positive reception.
Professional services and change management.
Integrated agency with deep, philosophical dependency on analytics.
Building a CCMO – Block by Block Many of today’s marketing organizations were built and optimized for a scenario in which they had nearly complete control over the consumption of messaging. Changes in technology and society however have dramatically altered this picture. Due to shrinking reachability, and greater addressability the control has shifted to the customer. To remain relevant, therefore, …
Very interesting online ad-serving platform that enables dynamic customization / personalization of in ad components. Structure of adds also enables rich reporting on ad’s down to the component level, something more traditional platforms like Atlas or DoubleClick simply couldn’t do.
Boutique agency with a lot of media capability.
One thing that has become apparent while breaking down marketing services organizations is that there are two different definitions of the term strategy floating around that have fairly different meanings.