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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
IN – Integrated Marketing Services
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Hard to get a read on this firm. They talk about having a national footprint and pretty high level services, but it just doesn’t feel that way. Any one have experience with them?
Read MoreLiquidPrint
They may not have many name brand clients on their roster, but they have delivered a lot of sites. For a regional provider certainly have some solid qualifications.
Read MoreMedia Whiz
Digital media agency that handles display, search, affiliate, and email marketing. Also packages offering into a lead gen service.
Read MoreE-consultancy.com
One of the the largest affiliation groups for UK based interactive agencies. Conducts research, sponsors events, promotes best practices, etc. Of particular interest is there annual agency report. Click on their logo to be taken directly to it.
Read MoreFractal
With a name like that these folks better be some serious data geeks… and from outward appearances they are. If you have solid datasets and really want to tear into it to create better segmentations, predictive models, calculate acquistion / retention costs, or develop a better revenue / channel attribution approach they have the chops to get the work done. …
Read MoreWeighted Average (Calculating)
A common statistical technique to summarize a selection of values is the arithmetic mean – generally known as the average. If measuring the average price of foodstuffs you could take a list of products available and then calculate the average. E.g. Bread (60) + Milk (30) + Beef (300) + Caviar (5,000) = Average price (1,348). This is misleading however. …
Read MoreTranscend Innovation Group
Small IT consulting company doing application development with a strong emphasis on the social bottom line.
Read MoreLife Time Value (LTV)
Customer LTV represents the meeting of financial and marketing perspectives. Technically, LTV is defined as the sum of the stream of discounted, future cash flow generated by a customers business. Frequently though, the discounting concept is not applied. A common formula for LTV is: (Avg Profit Per Order * Orders Per Year * Expected Customer Lifetime) – (Annual Retention Cost …
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