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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
ShoutLet
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Having trouble corralling and measuring all your social (blogging, face book, viral video, etc.) efforts? Then take a look at ShoutLet. They offer a consolidate platform that lets you administer and execute campaigns via the social channels. This is a great tool that can be extremely helpful in monetizing the payback of your social investments.
Read MoreTime for Incremental Change
Overall, the marketing landscape from both a philosophical and execution perspective is changing radically. Successful marketing organizations, however, don’t just react, but take a measured, patient approach to evolving themselves to suit the times.
Read MoreRankings – Master Data Management
MDM Overview Whether above, or below the line all marketers are under increased pressure to deliver demonstrable ROI and a real contribution margin. Traditional metrics, because they are so tied to a specific channel do not do a good job of translating value creation in terms of the customer. What can bridge this gap, however, is a smorgasbord of data …
Read MoreRankings – Marketing Automation
Marketing Automation Overview The field of marketing automation began to take off in the late 90′s as a platform for managing, executing, and analyzing campaigns. Over the years the platforms have expanded to include multi-channel execution, sophisticated cross silo data aggregation, and robust statistical analysis, but at the core they are still about executing campaigns.
Read MoreRankings – Email
Email Overview Over the last ten years the single most potent tool the direct marketer has had is email. For the direct marketer email has had great lift, cost a fraction of alternative channels, and has been immensely trackable and accountable. Looking at the road ahead, however, things start to get bumpier. Download a .pdf version here: theMarketingMojo – Email …
Read MoreSteps to Terms
While researching the venture backing of some social media vendors I came across the following checklist with the Royal Bank of Canada venture group.
Read MoreRBC Venture Partners
Royal Bank of Canada has a venture group. They do cover all of NA, but focus on CA opportunities.
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