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5 Buckets

There is a lot to like about this simplistic solution offered by ROI. It may not be flashy, but it does all the important pieces of demand generation very well. On the whole a solid offering well worth checking out.

Genius

Loosely speaking Genius is grouped with the demand generation platforms. They are tightly integrated with SFDC, nearly OEM’d, and in practice are an email blast tool

NurtureMyLeads

NurtureMyLeads offers an integrated demand generation platform that is tied into the SalesForce.com appXchange. From a vision stand point they have a solid roadmap, but are still pulling the pieces together.

Rankings – Demand Generation

Demand Generation Overview Although demand generation platforms started to come into their own nearly two years ago, the space didn’t really start to take off until this past year. While some of this can certainly be tied to the economic downturn (a.k.a. burning pit of inferno) and the increased pressure to do more with less, it is also driven by …

Digital – The Publishers Path to Salvation

Talk about a million dollar question… Nobody has been able to figure this out and the bleeding continues. Most recent buzz, including a notable address by publishing royalty Rupert Murdoch, calls for a return to a subscription based model for content.