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Monthly Archive for: ‘September, 2009’

MoJo get’s real

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Yes, the MoJo is a professional enterprise, and yes we will continue to cover pressing topics for the marketers, but I for one (can’t speak for Mike or Garrick) will be making a concerted effort (with at least the posts) to speak more naturally – hopefully my humor will translate better in writing than it does in person…

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5 Steps to a Customer Intelligence Program

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A customer intelligence program represents the nexus of data, technology, and marketing execution. When combined properly these three can unleash marketing – making it both measurable, which means it’s improvable, and accountable. For the seasoned marketer this will ring familiar. Harkening back to the early days of CRM, there have been camps trumpeting the benefits and possibilities for data infused …

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Welcome to Michael!

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It is with great pleasure that I introduce Michael Fisher as the latest member of the TheMarketingMojo team. I only met Michael six months ago, but in this short time he has already taught me a great deal about what the future of marketing will look like. What he has also shown me, and where his true genius lies, is …

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Welcome to Garrick!

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Thrilled to announce that Garrick Schermer is joining the TheMarketingMojo team. For those of you that know Garrick there is no argument he is categorically the smartest person I know. Intellectually, there simply isn’t much that falls out of his range. Vocally, however, now that’s another story… While Garrick will certainly cover a number of broad areas, initially he will …

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Data Closes the Loop

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To many marketing professionals, closing the loop in your campaign management and marketing initiatives seems like trying to find the holy grail – never quite achieved and a lot of frustration goes into trying. With so many interrelated components and single points of failure, there are plenty of places to look to start diagnosing why the closed loop model is …

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