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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
What does the future of engagement look like?
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One of the things that initially attracted me to Aterian was their dedication to advancing schools of thought around the future of marketing without a heavy dose of typical corporate branding bs. One piece that I find particularly high value add is their annual survey of marketers where they take the pulse of the industry on issues of note. This …
Read MoreCan the Social Wave Be Stopped?
Recently, friend and fellow B2B specialist Bernice Grossman asked me to comment on an article (Survey: Over half of U.S. workplaces block social networks) detailing the blocking of social networks (e.g., Twitter, Facebook, etc.) by some employers. My train of thought on this runs in a couple of directions. First, the major social networks represent a significant portion, but still …
Read MoreLeveraging Social Media to Turbo Charge Your Inbound Program
Over this weekend I’m excited to be presenting at DMA on how social media can be used to drive an inbound program. Overall, this is a big idea, that I’ve introduced with the series on Inbound Marketing, but will really try to take to next level with my December webinar – The New Rules of Demand Generation. In the meantime …
Read MoreImproving Campaign Execution – Email Campaigns:
You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?
Read MoreWhat is Customer Engagment?
Engagement. It’s all the rage with the business publications and much talked, blogged, and tweeted about in all the likely channels you listen to. Do not be fooled, however, into thinking this is just the latest catch phrase for marketers. Engagement, or to more specifically designate – Customer Engagement, is really an old concept that has been embraced by successful …
Read MoreWhat will all marketers fired in the next 18 months have in common?
They don’t understand inbound marketing… As marketers, we’ve been beat over the head for the last two years with what is no longer working. How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral? What’s been missing …
Read MoreThe Coolest Agency You’ve Probably Never Heard Of…
It was about 18 months ago while researching the emergent social network monitoring space that I first came across HubSpot at a MarketingProf’s B2B conference. At the time I was mildly interested in CEO Brian Halligan’s story on their site site scorer, and their various offerings… but at the core I didn’t get it. For one of the best viral …
Read MoreClosing the Loop (part 3)
The right message at the right time to the right customers. A major trade show has just wrapped up. The databases are full of qualified leads. The new marketing strategy is ready to launch. Do you want everyone on your qualified list to get the same message or do you have a special message or offer for your repeat or …
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