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Monthly Archive for: ‘February, 2010’

“Book Coach” Anyone?

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So… I’m finally ready to turn up the heat on getting a book done.   Something that I know I will need to be successful in doing this is some type of coach / mentor / editor who can drive a time line and help keep me on target.  Does anyone have any experience with this type of thing?  If …

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Email Campaign Benchmarks

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Does anyone have some good industry benchmarks on email campaign performance?  Care to crowd source an answer? http://www.linkedin.com/answers/marketing-sales/advertising-promotion/direct-marketing/MAR_ADP_DMA/628363-13929550?browseIdx=0&sik=1265503411849&goback=.amq

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Super Bowl Show Down – Coke Vs. Pepsi Social Style

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As the Super Bowl draws closer and closer Alterian continues to find rather interesting data on a number of organizations that are advertising in the big event this Sunday.  To be sure there are a number of brands that are stimulating very interesting conversations, and Alterian’s SM2 social media monitoring solution is listening.  The real interesting data generated through this …

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