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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Framework for applying social media mentions (WOM) to marketing decision making
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So… I think what I’d like to do is create a new model, or at least a framework. The key tenets I’m focusing on so far, are: 1. You can’t have revenue without ROI. If you can’t connect your efforts to the dependent variable of revenue then you aren’t really talking about ROI. 2. Connecting to revenue is dependent on …
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