- Home
- Presentations
- About
- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
What Do You Wish You Had Asked Your MA Vendor?
0
Selecting a technology solution isn’t easy. It requires focused planning and analysis. From reviewing your current systems to defining requirements to comparing vendors to justifying budget, it’s a lot of work. The light at the end of the tunnel is knowing you will eventually have a system in place that makes your life easier. A while back, I wrote about …
Read MoreOptimizing Content: How to Reach Your Prospect with the Right Message at the Right Time
View the presentation slides to learn how linking buyer personas, the buyer’s journey and the sales funnel can help you create the best possible content where it is most needed.
Read More
Optimizing Content: How to Reach Your Prospects with the Right Message at the Right Time
Guest post by Sharon Zaugh, Digital and Database Marketing Manager at Alterian. Over the last year, I’ve had the opportunity to work with and get to know Marcus Tewksbury. I’ve compared him to a cat with nine lives, who seems to have had as many careers. I’m constantly learning new and interesting things from and about him (ask him about …
Read More
3 Ways to Keep Your Marketing Fresh
Not everything in business needs a constant refresh. In Finance, if you’re following the Generally Accepted Accounting Principles (GAAP), you’re probably doing okay. But in Marketing, sticking with what has worked in the past can lead to failure in the future. With the hundreds of marketing messages consumers are exposed to each day, even relevant and targeted communication gets lost …
Read More