Marcus Tewksbury is a product strategy and business development expert with over 15 years of experience defining, marketing, and ultimately selling new B2B marketing services and technology offerings.
Today, Marcus focuses on strategic accounts for Experian Marketing Services, a powerful new agency model focused on driving relevant messaging based on sound customer intelligence, where he partners with marketing executives on how to best harness their customer relationships to develop “big ideas” that open new markets and expands revenue opportunities with existing ones.
Marcus is a frequent speaker, having appeared at events for the American Marketing Association (AMA), and Direct Marketing Association (DMA) among others. His writing and presentations have appeared or been cited in publications such as Mashable.com, USAToday and The Wall Street Journal. Marcus has been a guest lecturer at such institutions as Georgetown University and The University of Chicago.
Sharon Zaugh has nearly a decade of B2B marketing experience and for the last six years has been focused in the marketing technology space. Working in both the professional services and software industries, Sharon has experience implementing and managing both custom-developed and standard CRM and Marketing Automation systems.
In her role as Digital and Database Marketing Manager at Alterian, Sharon oversees the campaign and lead management activities for Alterian’s Americas region.
You can read more from Sharon on Alterian’s blog, Engaging Times.