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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Social Media is the 4th Phase of Industrialization
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Thomas Burns, the iconic economist, originally authored the classic classification scale many use to describe market maturity. On his scale, the most complete, or evolved market he identified as a phase three and described as being focused on ”stimulat(ing) consumption (with) advertising, product development, design, consumer research, market research, and marketing promotion.” (Hatch, 1997, p. 23) The question, though, is …
Read MoreThe Social Consumer Drives Need for Organizational Change
As most marketers are aware, consumers have more control of how information is leveraged than ever before. The internet and the access it provides has empowered consumers with knowledge and has forever changed the way consumers perceive and understand goods, services and information. Consumers are enlightened, and “are acutely aware and educated as to the current state of our society. …
Read MoreSuper Bowl Show Down – Coke Vs. Pepsi Social Style
As the Super Bowl draws closer and closer Alterian continues to find rather interesting data on a number of organizations that are advertising in the big event this Sunday. To be sure there are a number of brands that are stimulating very interesting conversations, and Alterian’s SM2 social media monitoring solution is listening. The real interesting data generated through this …
Read MoreStrong Leaders Core To The Emergence of Customer Engagement Agencies
Alterian has been monitoring and researching the marketing and advertising services landscape for some time now. We continue to see the emergence of the Customer Engagement Agency; that is an agency that leads with analytics and combines multi-channel strategy along with creative, technology and execution to deliver individualized brand experiences to their customer’s consumer. Customer Engagement Agencies recognize that the …
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