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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
The Future of Campaign Management: Paying More Attention to Retention
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Earlier this week I met with Kevin McShane of Portrait Software and we got to talking about the future of campaign management. Something Kevin said really struck me and has stayed with me. He said that within the next five years, he sees the industry shifting to focus more effort on understanding existing customers and providing them with the content …
Read MoreOptimizing Content: How to Reach Your Prospect with the Right Message at the Right Time
View the presentation slides to learn how linking buyer personas, the buyer’s journey and the sales funnel can help you create the best possible content where it is most needed.
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Optimizing Content: How to Reach Your Prospects with the Right Message at the Right Time
Guest post by Sharon Zaugh, Digital and Database Marketing Manager at Alterian. Over the last year, I’ve had the opportunity to work with and get to know Marcus Tewksbury. I’ve compared him to a cat with nine lives, who seems to have had as many careers. I’m constantly learning new and interesting things from and about him (ask him about …
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