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View of the Online Marketing Technology Landscape

Is this a self centered POV?

Came across this quote attributed to Jeremiah Owyang: “My use of social media and my career advancement are intrinsically tied,” Owyang told us by phone today. “I started my blog as a practitioner at Hitachi. I budget time every morning to read and blog. I do that before I check my personal email or work email. I believe you have …

Big Data… from a Marketer’s Perspective

What is Big Data? Funnily enough, the answer is very straight forward – it’s a lot of data. It’s also not a new concept, but one being made relevant to marketers today by the globs of data being thrown off by digital platforms like websites, Facebook, iPad apps, etc. One of the difficult aspects of describing Big Data is trying …

Marketing’s Home Pregnancy Test?

As more awareness and understanding emerge around big data and its impact on the consumer / brand relationship we are undoubtedly going to go through a series of Salem witch trials. Whatever perspective or insight from the recent NYTimes piece: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=1&pagewanted=all is going to be lost in the headline around “knowing a teen is pregnant before he parents”. Using …

2012 Marketing Innovation Report

Boy… did I end up going dark there in 2011! For 2012 my plan is to maybe be less regular in terms of commentary, but to offer up more meat in terms of content. My first effort for the new year, which actually was done last, is the 2012 Marketing Innovation Report done for Experian. The focus of this guide …

10 Steps to Getting a Job in 2012

A friend recently asked about some concrete steps for getting a job in 2012. I don’t claim to be an expert in the area, but here are some thoughts.

What Do You Wish You Had Asked Your MA Vendor?

Selecting a technology solution isn’t easy. It requires focused planning and analysis. From reviewing your current systems to defining requirements to comparing vendors to justifying budget, it’s a lot of work. The light at the end of the tunnel is knowing you will eventually have a system in place that makes your life easier. A while back, I wrote about …

3 Ways to Keep Your Marketing Fresh

Not everything in business needs a constant refresh. In Finance, if you’re following the Generally Accepted Accounting Principles (GAAP), you’re probably doing okay. But in Marketing, sticking with what has worked in the past can lead to failure in the future. With the hundreds of marketing messages consumers are exposed to each day, even relevant and targeted communication gets lost …

The Sales & Marketing Relationship: Who Wears the Pants?

Stop me if you’ve heard this before: Marketing works for Sales. Sales and Marketing have an unequal partnership. Marketing needs to earn the respect of Sales. Lately, I’ve been hearing and seeing this message a lot: on blogs, webinars, and social media. So what gives? Is Marketing really a slave to Sales? Life is all about relationships. We have them …

5 Signs You Are Not Ready for Marketing Automation

1. You don’t have relevant content A marketing automation tool will help you determine when and how to distribute relevant content to prospects along the buyer journey. However, as sophisticated as your delivery system may be, it will yield poor results if the content does not resonate with the prospect. In planning your marketing automation implementation strategy, be sure to …

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