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Category Archive for: ‘Agency’

AtomicPR

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PR focused agency.

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Ocean Media

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Agency that focuses on digital media.

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Zeta Interactive

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Digital direct agency.  Execute email, search, and social media monitoring.  Will partner to do program fulfillment.

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Strong Leaders Core To The Emergence of Customer Engagement Agencies

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Alterian has been monitoring and researching the marketing and advertising services landscape for some time now.  We continue to see the emergence of the Customer Engagement Agency; that is an agency that leads with analytics and combines multi-channel strategy along with creative, technology and execution to deliver individualized brand experiences to their customer’s consumer.  Customer Engagement Agencies recognize that the …

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Campaign Tracking – Managing and Analyzing the Results

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Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis.  Just getting the message out isn’t sufficient.  How was that message received?  What does the overall response to the message say for future campaigns?

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Improving Campaign Execution – Email Campaigns:

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You’ve got the data collected, the leads qualified and the message ready to send.  It’s time to execute.  How do you ensure that your campaign execution efficiently maximizes the response rate?

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TreeHouse Interactive

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A b2b channel specialist.  If many of your campaigns or programs are of this flavor someone to check out.

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Rankings – Demand Generation

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Demand Generation Overview Although demand generation platforms started to come into their own nearly two years ago, the space didn’t really start to take off until this past year.  While some of this can certainly be tied to the economic downturn (a.k.a. burning pit of inferno) and the increased pressure to do more with less, it is also driven by …

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ShoutLet

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Having trouble corralling and measuring all your social (blogging, face book, viral video, etc.) efforts?  Then take a look at ShoutLet.  They offer a consolidate platform that lets you administer and execute campaigns via the social channels.  This is a great tool that can be extremely helpful in monetizing the payback of your social investments.

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Rauxa

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Rauxa is a small agency focused on CRM and direct campaigns.  They can handle the strategy, creative, execution, and all the way through to the analytics.

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