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Campaign Tracking – Managing and Analyzing the Results

Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?

Emfluence

Well… if a company is made or broke on the quality of their name… I’d have to say “emfluence” is screwed. What does that mean? And even if it is explainable, you already lost me. Now, with that said, emfluence looks like a boutique digital agency with a nice client roster based in Kansas City.

ARS

ARS offers a blended e-commerce platform with system integration and digital agency capabilities.

Big Fuel

Small company attempting to bite off quite a big of the digital marketing equation. They started in specialized content production, but have tried to grow that to encompass brand planning, media buying, etc. If their creative touches you then they worth a look, otherwise you may be better sticking with specialists.

Catapult Direct

Direct marketing agency that blends creative capabilities with robust database marketing and automation. A well positioned firm to catch more of the brand dollars moving toward direct response.

TargetBase

TargetBase, like KnowledgeBase is another networked below-the-line agency. Seem to have a somewhat higher level CRM perspective as opposed to just direct execution.

Rapp Collins

World wide, networked direct agency. Biggest news – they get it – they are fundamentally positioned to deliver the addressed, relevant messages that today’s iCitizens demand. They may be a little light on the data and execution pieces, but they have the brand connections and creative needed to drive the message to the c-suite. Look for Rapp to pass the …

TMW

http://www.tmw.co.uk/ TMW is a leading direct marketing agency in Europe. Well integrated creative and a focus on pushing brand messaging via direct channels, not just direct response / call to action.

Resource Interactive

One of the few remaining independent digital agencies. They offer comprehensive brand execution services across all the digital channels. What really sets them apart however is there commitment to thought leadership as advanced through their lab, OPEN brands strategy, iCitizen insight research, and the thought leadership of Kelly Mooney.

mktg

Integrated agency.

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