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Category Archive for: ‘Buzz Network Measurement’

Data Closes the Loop

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To many marketing professionals, closing the loop in your campaign management and marketing initiatives seems like trying to find the holy grail – never quite achieved and a lot of frustration goes into trying. With so many interrelated components and single points of failure, there are plenty of places to look to start diagnosing why the closed loop model is …

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Hacker Group

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An integrated marketing company that has optimized the digitally trackable 1:1 interaction channels. If you are looking to get the basic digital response done right, they would be a definite preferred vendor. Also, you absolutely need to check out their 2 minute breakdown of digital 1:1 marketing. From there home page go to What We Do – Our approach. My …

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Biz360

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Sentiment analysis vendor that focuses on the NLP (richer results) than many of the competitive products.

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Cymfony

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Online sentiment analysis vendor. Acquired by TNS.

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Jodange

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Online sentiment analysis.  Some direction toward marketing strategy, but certainly a technology centric organization.

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Andiamo

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Another social media measurement vendor.

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Buzz Logic

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Professional services, and defined deliverables for driving word of mouth campaigns.

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Brandintel

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Web sentiment analysis vendor.  Defined methodology and clear, well executed deliverables.

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SentiMetrix

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Web buzz analysis company started by some professors at Univ of Maryland.

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Networked Insights

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Social network analysis vendor.  Nice dashboard.

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