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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Data Closes the Loop
To many marketing professionals, closing the loop in your campaign management and marketing initiatives seems like trying to find the holy grail – never quite achieved and a lot of frustration goes into trying. With so many interrelated components and single points of failure, there are plenty of places to look to start diagnosing why the closed loop model is …
Read MoreRankings – Demand Generation
Demand Generation Overview Although demand generation platforms started to come into their own nearly two years ago, the space didn’t really start to take off until this past year. While some of this can certainly be tied to the economic downturn (a.k.a. burning pit of inferno) and the increased pressure to do more with less, it is also driven by …
Read MoreShoutLet
Having trouble corralling and measuring all your social (blogging, face book, viral video, etc.) efforts? Then take a look at ShoutLet. They offer a consolidate platform that lets you administer and execute campaigns via the social channels. This is a great tool that can be extremely helpful in monetizing the payback of your social investments.
Read MoreKnowledge Marketing
KnowledgeMarketing focus is on executing integrated, best practice digital campaigns. They cover the major digital campaign components like landing pages, email, SEM, and surveys. A nice story, but a relatively young firms without a sizable install base.
Read MoreClick Squared
Click Squared, the philosophical descendant of Xchange Apps (one of the early integrated platforms) certainly has the holistic vision of leveraging all the parts of the marketing platform to deliver relevant messages and content to customers at the time and place (channel) of their choosing. To date Click Squared has specialized in the travel vertical where they have a lot …
Read MorePII and the impact of 1st and 3rd party tracking
Q: Beyond earning the right to use PII, there’s the question of how close the tracking of their interactions across channels on non-company owned platform gets to “behavioral marketing”. How would you recommend approaching this not from a PIII use, but from the fact that online behaviors are being tracked from sites that are not owned by the asset owner? …
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