Archives

Category Archive for: ‘Campaign ROMI’

InfoUSA

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Large marketing holding company w/ delivery capabilities centered around direct response and database marketing.

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New Tier

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Developer of integrated desktop content delivery system used to deliver consistent, multi-channel messages.  Further, the company has focused specifically on the sports and promotional space.  Very interesting firm worth checking out.

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Omniture

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Heavy weight in the web collection and analytics space. Have done a great job at spreading their tagging capability out through multiple channels to paint a more holistic picture of the client.

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24/7 Real Media

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Online advertising platform (OnStream) competitive with Atlas and DoubleClick.  Also has search and analytic consulting services.

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Sapient

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Full service professional services organization that straddles the world between technical application development and marketing strategy.  Differentiated from agencies in that the strategy work is more process and structure as opposed to insights and marketing plans.  One of the very few eSolutions players to make it out of the 90′s intact.

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MarketSource

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A very nice story around the integrated capabilities needed to drive an engaged customer experience. Their value prop is well represented through the following image:

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2Organize

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Interesting European firm that has taken marketing automation beyond just tool implementation to optimization of the marketing organization. Rare blend of technical capabilities with strategic vision.

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Bridges Horizon

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Small footprint, but senior resources who can build as well as execute tailored programs. An interesting vendor for Canadian accounts.

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Covalent Marketing

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Boutique full service marketing strategy and automation firm. Body shop type services around packages like Unica, but also do organizational alignment and other marketing services.

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Pinpoint Systems

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Blend of technical implementation capabilities, like for Unica, as well marketing services and metrics. A smaller, but very competitive offering that aligns against competition from other NC native Quaero.

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