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Category Archive for: ‘Campaign ROMI’

Web ad.vantage

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A specialized Internet advertising agency with excellent focus around the PPC, SEO, and specific verticals like Mom’s, Boomers, Technology, and Health. Starting to push into social as well, but not sure about the statement; “I’m not sure I agree with their stance Like traditional marketing, Social Media Marketing shares the same branding and communication goals, but differs in its execution…”. …

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Re:Invention

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Love the positioning in their orientation toward female, c-level executives. Looking through their offerings, however, it’s hard to get the feeling they can execute on the wide variety of offerings they promise. Most likely, it would seem, some of this would certainly be outsourced.

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iCrossing

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All agencies are starting to move toward a pull, versus push messaging strategy. Of the firms I’ve looked at, iCrossing is doing the best job at articulating this. For a relatively straight forward, concise telling of the state of the industry, check out their about page. Does anyone have an experience with them? Can they deliver on the spot on …

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Tocquigny

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Blend of creative and direct response digital agency. Focus in direct response pushes the integration of metrics up the importance scale. An interesting firm worth a look.

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KOBIE Marketing

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A boutique agency in St. Petersburg, Florida with a blend of direct marketing and loyalty programs. An interesting blend in that it gets a direct marketer talking about long term loyalty, but is it in terms of creating a long term dialog? Of interest though, they have built their own data management / loyalty platform – eTRMS.

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