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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Affinova
Affinova certainly isn’t the easiest firm to categorize. They are idea generation specialist that understand product launches and branding. Okay, plenty of firms that do this, but what they’ve also done is brought analytics to the party by finding ways to quantify steps in their development methodology. Innovation by the numbers.
Read MoreFractal
With a name like that these folks better be some serious data geeks… and from outward appearances they are. If you have solid datasets and really want to tear into it to create better segmentations, predictive models, calculate acquistion / retention costs, or develop a better revenue / channel attribution approach they have the chops to get the work done. …
Read MoreSiperian
Has a centralized MDM focus on measuring ROI and pushing continuous improvement metrics from a marketers perspective. It’s great that they’ve messaged towards the highly valuable marketing horizontal, but by moving too far up the service paradigm I think they’ve taken the eye off the ball in terms of the core integration requirements (like an Initiate Systems) and have opened …
Read MoreAnthem Marketing
Anthem has deep experience and skill sets to bring quantitative rigor to your marketing activities. An excellent partner for implementing continuous improvement programs, developing ROMI or other campaign performance metrics.
Read MoreActive Conversion
For a marketing automation platform they have top not analytical capabilities. Certainly a vendor to watch if you have data rich campaigns.
Read MorePardot Systems
A marketing automation platform like MarketBright that focuses on integrating with transactional systems to develop a comprehensive view of ROMI. Great for continuous improvement. Seems inclined towards b2b.
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