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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Free Marketing Automation System Anyone? -Courtesy of Loopfuse
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LoopFuse has launched a free entry-level version of its marketing automation system. Is this a route to sales and marketing alignment? via Free Marketing Automation System Anyone? -Courtesy of Loopfuse.
Read MoreRoles of a CMO
A friend recently asked what exactly does a CMO do. A seemingly straight forward question, but when I started to think about it there is really a lot more to it. Too often, the CMO is pigeon holed into a creative / program / communication type of role. This may be justified in some cases, but a top notch CMO …
Read MoreWhat does “Free” mean for marketing automation?
Over the last 18 months or so it’s become clear that the face of marketing is changing. To be successful today marketers need to be fluent in the digital languages and they need a tool that can help them manage relevant, multi-channel interactions.
Read MoreFuture of Marketing Automation
What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention
Read MorePosting Rules…
Use images. Or even better yet videos. Should be the first thing someone sees. Use page breaks. I had wondered about that for a long time, but it makes sense. Headlines sell. Cram as many headlines as you can onto your real estate and don’t make people scan (like they are going to do that, right?), Having a blog provider …
Read MorePR in a social, digital age
The face of marketing is changing and nowhere is that more apparent than in the world of PR. The rules of the game are being rewritten. Once upon a time PR was all about securing coverage from journalists in major media like newspapers, print, television, etc. Well those traditional outlets have all seem cataclysmic decline. Today people now source more and …
Read MoreFuture Face of Marketing Automation
The face of successful marketing is changing. While many marketer’s have finally awoken to the fact they need to integrate their web, email, and search efforts the customers have out-foxed them. Today, to be successful marketers need to learn how to set their brands free. In the social world, where customers roam free impressions are being made and decisions reached …
Read MoreSocial Media Engagement
Engagement, regardless of where it happens, is every marketer’s goal. One of the things that make this so difficult of course is the multitude of channels through which we interact. Social elevates the degree of difficulty. When the web first emerged it disrupted the brick and mortar world because it redefined the idea of location. Instead of being blocks away, …
Read MoreValue in Marketing Automation?
How does this strike you for controversial? Marketing automation does not generate revenue. Sure, maybe can help reduce the operational cost of supporting the sales cycle, and maybe it can even help expedite a prospects journey through the funnel. Still, at the end of the day it does not create revenue. What has a more direct impact on revenue, however, …
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