- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
LoopFuse has launched a free entry-level version of its marketing automation system. Is this a route to sales and marketing alignment? via Free Marketing Automation System Anyone? -Courtesy of Loopfuse.
A friend recently asked what exactly does a CMO do. A seemingly straight forward question, but when I started to think about it there is really a lot more to it. Too often, the CMO is pigeon holed into a creative / program / communication type of role. This may be justified in some cases, but a top notch CMO …
Over the last 18 months or so it’s become clear that the face of marketing is changing. To be successful today marketers need to be fluent in the digital languages and they need a tool that can help them manage relevant, multi-channel interactions.
What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention
Use images. Or even better yet videos. Should be the first thing someone sees. Use page breaks. I had wondered about that for a long time, but it makes sense. Headlines sell. Cram as many headlines as you can onto your real estate and don’t make people scan (like they are going to do that, right?), Having a blog provider …
How does this strike you for controversial? Marketing automation does not generate revenue. Sure, maybe can help reduce the operational cost of supporting the sales cycle, and maybe it can even help expedite a prospects journey through the funnel. Still, at the end of the day it does not create revenue. What has a more direct impact on revenue, however, …