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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Portrait Software
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Portrait offers a smart, analytically driven suite of products to marketers looking to optimize their interactions with buyers. Specifically, they look for ways to apply statistics, modeling, etc. to retention and uplift opportunities. Emphasis is more on B2C markets. They have a lot of similarities to their big cousin Alterian, attributable to some resource movement (namely their CEO – McKeever).
Read MoreShoutLet
Having trouble corralling and measuring all your social (blogging, face book, viral video, etc.) efforts? Then take a look at ShoutLet. They offer a consolidate platform that lets you administer and execute campaigns via the social channels. This is a great tool that can be extremely helpful in monetizing the payback of your social investments.
Read MoreLyris
Lyris has rapidly grown in the marketing platform space by buying polished, well executed discreet products like EmailLabs and ClickTracks. While maybe not enterprise in scope, when bundled with their bid management and search capabilities Lyris is very well positioned to be a leader in the SMB space. Further, if they can find ways to begin integrating their independent, strong …
Read MoreRabbit eMarketing
Rabbit eMarketing is a European firm that specializes in delivering customized photographic content for email programs. For example, entering text and having it magically appear in the photograph. See your message in bright lights:
Read MoreiPost
iPost is a young, small company without a large install base, but they have some very innovative technology. Specifically, their Autotarget product which attempts to drive optimal email messages in real time. This type of optimization is typically associated with larger platform providers, such as Alterian, because it is really driven by a complex analytical framework / data warehousing environment.
Read MoreBlueHornet
Messaging wise, BlueHornet is right on target. Moving beyond email deliverability they’ve built out a core data warehouse used to drive more intelligent automation. Something fairly unique in the space, BlueHornet also offers agency-esque creative and execution services. They are wholly owned subsidy of DigitalRiver. Question, does their message outpace their capability?
Read MoreSaepio
Saepio offers a very compelling story around the integrated processes needed for the digital marketing organization. Visually, they offer a great info diagram (below) that attempts to chunk out the discreet functions: While they have a beautiful vision, right now their execution ability is largely focused on print. There are some significant assets here, though, that a pure digital play …
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