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Category Archive for: ‘Presentations’

2012 Marketing Innovation Report

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Boy… did I end up going dark there in 2011!  For 2012 my plan is to maybe be less regular in terms of commentary, but to offer up more meat in terms of content.  My first effort for the new year, which actually was done last, is the 2012 Marketing Innovation Report done for Experian. The focus of this guide …

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Optimizing Content: How to Reach Your Prospect with the Right Message at the Right Time

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View the presentation slides to learn how linking buyer personas, the buyer’s journey and the sales funnel can help you create the best possible content where it is most needed.

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Thoughts On A Successful Demand Generation Program

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Lead Generation’s Impact on Demand Generation

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Turbo Charge Inbound Marketing with Social Media

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Breakdown the Silos in your Channel Sales

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