Archives

Category Archive for: ‘Word of Mouth (WOM)’

The Social Consumer Drives Need for Organizational Change

1

As most marketers are aware, consumers have more control of how information is leveraged than ever before.  The internet and the access it provides has empowered consumers with knowledge and has forever changed the way consumers perceive and understand goods, services and information.  Consumers are enlightened, and “are acutely aware and educated as to the current state of our society.  …

Read More

What will all marketers fired in the next 18 months have in common?

0

They don’t understand inbound marketing… As marketers, we’ve been beat over the head for the last two years with what is no longer working.  How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral?  What’s been missing …

Read More

ShoutLet

0

Having trouble corralling and measuring all your social (blogging, face book, viral video, etc.) efforts?  Then take a look at ShoutLet.  They offer a consolidate platform that lets you administer and execute campaigns via the social channels.  This is a great tool that can be extremely helpful in monetizing the payback of your social investments.

Read More

Pop Labs

1

Boutique agency focused on search with a fledgling offering in social and brand.

Read More

Marketing Werks

0

Marketing execution firm focused on emerging channels of mobile, social, and in person.

Read More

Pepper Global

0

Innovative European creative and direct marketing services making entry into US markets.  They have a great integrated process that links strategy and analytics with the concepting and execution of campaigns.  Capable of running large programs for companies like Ford and BP.

Read More

Word of Mouth Marketing Association (WOMMA)

1

If you are practicing, considering, or just learning about WOM then womma is a great place to start. Learn what the best minds in the field of social media are about and how they are redefining the art of engagement.

Read More

New Tier

1

Developer of integrated desktop content delivery system used to deliver consistent, multi-channel messages.  Further, the company has focused specifically on the sports and promotional space.  Very interesting firm worth checking out.

Read More

CoActive

0

Events agency that is pushing into digital, wom, and mobile spaces.  Not sure what their delivery capability is, but they are also spinning on continuous improvement and KPI’s.   Not a lot of published thought leadership to back this up, but certainly an interesting story.

Read More

MarketingFX

0

Marketing 2.0 orientated services firm. LInk Ninja, conversation starters, etc. Focused on specific marketing services.

Read More
Page 1 of 41234»