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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
What Do You Wish You Had Asked Your MA Vendor?
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Selecting a technology solution isn’t easy. It requires focused planning and analysis. From reviewing your current systems to defining requirements to comparing vendors to justifying budget, it’s a lot of work. The light at the end of the tunnel is knowing you will eventually have a system in place that makes your life easier. A while back, I wrote about …
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5 Signs You Are Not Ready for Marketing Automation
1. You don’t have relevant content A marketing automation tool will help you determine when and how to distribute relevant content to prospects along the buyer journey. However, as sophisticated as your delivery system may be, it will yield poor results if the content does not resonate with the prospect. In planning your marketing automation implementation strategy, be sure to …
Read MoreEmail Campaign Benchmarks
Does anyone have some good industry benchmarks on email campaign performance? Care to crowd source an answer? http://www.linkedin.com/answers/marketing-sales/advertising-promotion/direct-marketing/MAR_ADP_DMA/628363-13929550?browseIdx=0&sik=1265503411849&goback=.amq
Read More2009 lessons learned
Hi all, sorry for the radio silence the past few weeks. The end of the year was quite busy with my day job. However, that busy time has helped me to distill some of the lessons learned during the trials and tribulations of 2009. Who am I kidding? Lessons learned? It should be lessons validated. While I apologize in advance …
Read MoreWhat you should know about PII
First off, PII stands for Personally Identifiable Information. What this basically translates to is the key data points needed to identify you as an individual. Where me being a “35-year-old male working in technology marketing in Chicago” would not be PII, “Marcus Tewksbury – Alterian’s Customer Intelligence Director” would be. The difference is that you can use the later to …
Read MoreHow to Drive Demand Generation with an Inbound, Social Media Strategy
Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like Godin, Meerman, and Brogan. Everyone recognizes that social media is having a huge impact on successful demand generation. The problem lies in identifying how to apply it to …
Read MoreImproving Campaign Execution – Email Campaigns:
You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?
Read MoreClosing the Loop (part 3)
The right message at the right time to the right customers. A major trade show has just wrapped up. The databases are full of qualified leads. The new marketing strategy is ready to launch. Do you want everyone on your qualified list to get the same message or do you have a special message or offer for your repeat or …
Read MoreClosing the Loop (part 2)
Quick wins on qualifying Sales Leads – How to make the sales team happy… The classic struggle between marketing and sales: how to provide the maximum number of quality leads from marketing to sales so that the sales teams can quickly and effectively close the sale without spending unnecessary time qualifying low quality leads. It really comes down to a …
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