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How to Drive Demand Generation with an Inbound, Social Media Strategy

Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like Godin, Meerman, and Brogan. Everyone recognizes that social media is having a huge impact on successful demand generation. The problem lies in identifying how to apply it to …

Campaign Tracking – Managing and Analyzing the Results

Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?

Improving Campaign Execution – Email Campaigns:

You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?

Portrait Software

Portrait offers a smart, analytically driven suite of products to marketers looking to optimize their interactions with buyers. Specifically, they look for ways to apply statistics, modeling, etc. to retention and uplift opportunities. Emphasis is more on B2C markets. They have a lot of similarities to their big cousin Alterian, attributable to some resource movement (namely their CEO – McKeever).

TreeHouse Interactive

A b2b channel specialist. If many of your campaigns or programs are of this flavor someone to check out.

5 Buckets

There is a lot to like about this simplistic solution offered by ROI. It may not be flashy, but it does all the important pieces of demand generation very well. On the whole a solid offering well worth checking out.

Genius

Loosely speaking Genius is grouped with the demand generation platforms. They are tightly integrated with SFDC, nearly OEM’d, and in practice are an email blast tool

NurtureMyLeads

NurtureMyLeads offers an integrated demand generation platform that is tied into the SalesForce.com appXchange. From a vision stand point they have a solid roadmap, but are still pulling the pieces together.

Rankings – Demand Generation

Demand Generation Overview Although demand generation platforms started to come into their own nearly two years ago, the space didn’t really start to take off until this past year. While some of this can certainly be tied to the economic downturn (a.k.a. burning pit of inferno) and the increased pressure to do more with less, it is also driven by …

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