- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?
Portrait offers a smart, analytically driven suite of products to marketers looking to optimize their interactions with buyers. Specifically, they look for ways to apply statistics, modeling, etc. to retention and uplift opportunities. Emphasis is more on B2C markets. They have a lot of similarities to their big cousin Alterian, attributable to some resource movement (namely their CEO – McKeever).
A b2b channel specialist. If many of your campaigns or programs are of this flavor someone to check out.
There is a lot to like about this simplistic solution offered by ROI. It may not be flashy, but it does all the important pieces of demand generation very well. On the whole a solid offering well worth checking out.
Loosely speaking Genius is grouped with the demand generation platforms. They are tightly integrated with SFDC, nearly OEM’d, and in practice are an email blast tool
NurtureMyLeads offers an integrated demand generation platform that is tied into the SalesForce.com appXchange. From a vision stand point they have a solid roadmap, but are still pulling the pieces together.
Demand Generation Overview Although demand generation platforms started to come into their own nearly two years ago, the space didn’t really start to take off until this past year. While some of this can certainly be tied to the economic downturn (a.k.a. burning pit of inferno) and the increased pressure to do more with less, it is also driven by …