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Email Campaign Benchmarks

Does anyone have some good industry benchmarks on email campaign performance? Care to crowd source an answer? http://www.linkedin.com/answers/marketing-sales/advertising-promotion/direct-marketing/MAR_ADP_DMA/628363-13929550?browseIdx=0&sik=1265503411849&goback=.amq

Campaign Tracking – Managing and Analyzing the Results

Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis. Just getting the message out isn’t sufficient. How was that message received? What does the overall response to the message say for future campaigns?

Improving Campaign Execution – Email Campaigns:

You’ve got the data collected, the leads qualified and the message ready to send. It’s time to execute. How do you ensure that your campaign execution efficiently maximizes the response rate?

Portrait Software

Portrait offers a smart, analytically driven suite of products to marketers looking to optimize their interactions with buyers. Specifically, they look for ways to apply statistics, modeling, etc. to retention and uplift opportunities. Emphasis is more on B2C markets. They have a lot of similarities to their big cousin Alterian, attributable to some resource movement (namely their CEO – McKeever).

Rankings – Email

Email Overview Over the last ten years the single most potent tool the direct marketer has had is email. For the direct marketer email has had great lift, cost a fraction of alternative channels, and has been immensely trackable and accountable. Looking at the road ahead, however, things start to get bumpier. Download a .pdf version here: theMarketingMojo – Email …

Zrinity

Zrinity offers a very robust, high throughput on premise email delivery platform. They have also developed a very established client list numbering some very well known brands and other large governmental organizations.

WhatCounts

WhatCounts has an email delivery platform, but their real specialty is in the knowledge of their founders. They know how to build world class email programs which add punch to their programs. Hire WhatCounts for their email know how.

SmartSource

SmartSource offers an email campaign platform that specializes in CAN-SPAM compliance. They have a couple of sizable clients, but have a pretty unfinished feel to them.

Knowledge Marketing

KnowledgeMarketing focus is on executing integrated, best practice digital campaigns. They cover the major digital campaign components like landing pages, email, SEM, and surveys. A nice story, but a relatively young firms without a sizable install base.

Lyris

Lyris has rapidly grown in the marketing platform space by buying polished, well executed discreet products like EmailLabs and ClickTracks. While maybe not enterprise in scope, when bundled with their bid management and search capabilities Lyris is very well positioned to be a leader in the SMB space. Further, if they can find ways to begin integrating their independent, strong …

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