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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
10 Steps to Getting a Job in 2012
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A friend recently asked about some concrete steps for getting a job in 2012. I don’t claim to be an expert in the area, but here are some thoughts.
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The Future of Campaign Management: Paying More Attention to Retention
Earlier this week I met with Kevin McShane of Portrait Software and we got to talking about the future of campaign management. Something Kevin said really struck me and has stayed with me. He said that within the next five years, he sees the industry shifting to focus more effort on understanding existing customers and providing them with the content …
Read MoreValue in Marketing Automation?
How does this strike you for controversial? Marketing automation does not generate revenue. Sure, maybe can help reduce the operational cost of supporting the sales cycle, and maybe it can even help expedite a prospects journey through the funnel. Still, at the end of the day it does not create revenue. What has a more direct impact on revenue, however, …
Read MoreWhy do Sales & Marketing Teams Fail?
The potential of many companies will never be realized because of the inefficiencies and conflict within their sales and marketing organizations. What makes this such a shame is that majority of problems, or at least the major ones are solvable. At the core, the main challenges can be pegged to two things: Sales fails as a team Probably not a …
Read MoreSocial Media is the 4th Phase of Industrialization
Thomas Burns, the iconic economist, originally authored the classic classification scale many use to describe market maturity. On his scale, the most complete, or evolved market he identified as a phase three and described as being focused on ”stimulat(ing) consumption (with) advertising, product development, design, consumer research, market research, and marketing promotion.” (Hatch, 1997, p. 23) The question, though, is …
Read MoreA little love from Dec. webinar
Blown away when someone I kind of knew from high school pinged me to let me know they came across the December webinar on a site. Go CHS love! http://www.wright2know.com/newsletters/02082010/wright-report-how-socially-acceptable-are-you/wow-im-socially-unacceptable
Read MoreSuper Bowl Show Down – Coke Vs. Pepsi Social Style
As the Super Bowl draws closer and closer Alterian continues to find rather interesting data on a number of organizations that are advertising in the big event this Sunday. To be sure there are a number of brands that are stimulating very interesting conversations, and Alterian’s SM2 social media monitoring solution is listening. The real interesting data generated through this …
Read More2009 lessons learned
Hi all, sorry for the radio silence the past few weeks. The end of the year was quite busy with my day job. However, that busy time has helped me to distill some of the lessons learned during the trials and tribulations of 2009. Who am I kidding? Lessons learned? It should be lessons validated. While I apologize in advance …
Read MoreWhat is Social Media Marketing?
Recently I was blasted by someone for not having more Twitter followers. It certainly gave me pause. For sure, from a personal branding stand point “followers” and “views” can be a barometer of success in the social space. I would argue, however, there are other valid approaches. Below is in part the rebuttal I sent, but this is something I …
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