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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
The Future of Campaign Management: Paying More Attention to Retention
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Earlier this week I met with Kevin McShane of Portrait Software and we got to talking about the future of campaign management. Something Kevin said really struck me and has stayed with me. He said that within the next five years, he sees the industry shifting to focus more effort on understanding existing customers and providing them with the content …
Read MoreValue in Marketing Automation?
How does this strike you for controversial? Marketing automation does not generate revenue. Sure, maybe can help reduce the operational cost of supporting the sales cycle, and maybe it can even help expedite a prospects journey through the funnel. Still, at the end of the day it does not create revenue. What has a more direct impact on revenue, however, …
Read MoreWhy do Sales & Marketing Teams Fail?
The potential of many companies will never be realized because of the inefficiencies and conflict within their sales and marketing organizations. What makes this such a shame is that majority of problems, or at least the major ones are solvable. At the core, the main challenges can be pegged to two things: Sales fails as a team Probably not a …
Read MoreSocial Media is the 4th Phase of Industrialization
Thomas Burns, the iconic economist, originally authored the classic classification scale many use to describe market maturity. On his scale, the most complete, or evolved market he identified as a phase three and described as being focused on ”stimulat(ing) consumption (with) advertising, product development, design, consumer research, market research, and marketing promotion.” (Hatch, 1997, p. 23) The question, though, is …
Read MoreHow to Drive Demand Generation with an Inbound, Social Media Strategy
Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like Godin, Meerman, and Brogan. Everyone recognizes that social media is having a huge impact on successful demand generation. The problem lies in identifying how to apply it to …
Read MoreBusiness Plans
Here are some interesting thoughts on business plans… Marc Andreessen noted the business plan format on his blog [1] and is outlined as: Clarity of Purpose (Describe objective in one brief sentence.) Large Markets (Identify existing rapidly growing or changing markets.) Rich Customers (Identify customers that are willing to pay immediately and with large pocketbooks.) Focus (Keep it simple. Stay …
Read MoreHighPoint Solutions
MDM systems integrator with generalized data warehouse and BI capabilities. Also has an off shored office. Has very strong verticals in health care and life sciences. Very robust, complete set of offerings for the marketing organization.
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