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Category Archive for: ‘Strategy’

Byrne Direct Marketing

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A small agency, but one that has some expertise executing continuous improvement and quantified marketing initiatives.

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Anthem Marketing

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Anthem has deep experience and skill sets to bring quantitative rigor to your marketing activities. An excellent partner for implementing continuous improvement programs, developing ROMI or other campaign performance metrics.

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Jacobs & Clavenger

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Below the line agency that blends creative in developing innovative, impactful direct response campaigns. Very conversant in the Web 2.0 impact and consumer expectations on engagement and successful strategic communication plans.

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Allant Group

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A marketing services organization that has a blend of marketing automation deliveries (via Unica) as well as managed analytic services.  A very strong blend of capabilities making them an interesting partner.

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Passenger

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Amidst the sea of community platform vendors Passenger has done a good job of differentiating by establishing a unique horizontal focus.  In addition to tapping into the social segment, what they are also pushing is a message around customer centric product development.  The message may be slightly out in front of the market right now, but it will catch up, …

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Effective CRM Consulting

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Here is an impassioned blog dedicated to helping mid size, and SMB, organizations steer through the haze of CRM vendor marketing malaise to the root business issues driving the perceived need for a CRM software solution. If you are unsure of why you need CRM, then Mike would be a good person to talk to.

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Haggin Marketing

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Haggin is positioned as brand strategist that understand ROMI and measurement. A unique positions in their ability to bring below the line measure to above the line managers.  Very strong, differentiated message and clearly one to watch.

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Ryan Partnerships

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Execution marketing partner with a blend of brand and direct execution capabilities.

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Lipman Hearne

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Brand strategist for non-profits. Definitely a sizable player that can execute a vision.

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UpShot

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Boutique firm that focuses on high level brand, product strategy and then translates into specific multi-channel tactics.

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