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Category Archive for: ‘Uncategorized’

Does anybody fly #USAir? Why?

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My recent experience… Flights in the last month: MHT > PHL 3973 (6/6/13) Cancelled / Mechanical – 2+ hr delay, PHL > MHT (6/2/13) 1 hr delay / Mechanical, PHL > SEA 87 (5/29/13) 4 hr delay, Cancelled, trip cancelled / Mechanical, PHL > LAS 434 (5/14/13) 4 hr delay, meeting missed, mechanical, SFO > PHL > BOS 964 / …

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View of the Online Marketing Technology Landscape

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© WordStream, a PPC management software company.

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Marketing’s Home Pregnancy Test?

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   As more awareness and understanding emerge around big data and its impact on the consumer / brand relationship we are undoubtedly going to go through a series of Salem witch trials. Whatever perspective or insight from the recent NYTimes piece: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=1&pagewanted=all is going to be lost in the headline around “knowing a teen is pregnant before he parents”.  Using …

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The Chief Marketing Technology Officer (CMTO) – 10 arguments why your company should have one

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Change creates opportunities, and technology speeds change. In the business world, this is nowhere more apparent than the marketing organization. Where brethren in finance are still pounding away on the same Excel spreadsheets, the marketer’s world has come to be defined by technology. While creative and building an emotional brand connection are still the hallmarks of success, a lack of …

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