Optimizing Content: How to Reach Your Prospects with the Right Message at the Right Time
Guest post by Sharon Zaugh, Digital and Database Marketing Manager at Alterian.
Over the last year, I’ve had the opportunity to work with and get to know Marcus Tewksbury. I’ve compared him to a cat with nine lives, who seems to have had as many careers. I’m constantly learning new and interesting things from and about him (ask him about bedazzling).
Today, I’m excited to be joining forces with Marcus to contribute content to The Marketing Mojo. Now, all the conversations we’ve had about marketing automation, sales & marketing alignment and the buyer’s journey will have a place to live permanently.
Our first official collaboration comes in the form of a webinar created for marketing automation vendor, LoopFuse. The webinar, Optimizing Content: How to reach your prospects with the right message at the right time, will be presented today, Tuesday, September 13 at 2pm ET. There’s still time to register, and I hope you can make it there live to participate in the Q&A session. If not, a recording will be made available via LoopFuse and we’ll be posting the presentation deck here on The Marketing Mojo.
Below is an outline of our Optimizing Content presentation. Join us today for further insight, or check back tomorrow for the details.
- Marketing 101: Right People, Right Place, Right Message
- Defining buyer personas
- The proliferation of marketing channels
- Reviewing the stages of the buyer’s journey
- Mapping Content to the Buyer’s Journey
- Discovery
- Consideration
- Decision
- Getting the Most Bang for Your Marketing Buck
- Defining the SiriusDecisions Demand Waterfall
- Reviewing conversion benchmarks
- Analyzing the impact of improved content
The presentation is now available. Please have a look and let us know your comments.
