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	<description>Where marketing and technology meet</description>
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		<title>2012 Marketing Innovation Report</title>
		<link>http://www.themarketingmojo.com/marketing-community/2012-marketing-innovation-report/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-marketing-innovation-report</link>
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		<pubDate>Wed, 01 Feb 2012 13:00:22 +0000</pubDate>
		<dc:creator>tewksbum</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing Community]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Experian]]></category>
		<category><![CDATA[Marketing Innovation Report]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2373</guid>
		<description><![CDATA[Boy&#8230; did I end up going dark there in 2011!  For 2012 my plan is to maybe be less regular in terms of commentary, but to offer up more meat in terms of content.  My first effort for the new year, which actually was done last, is the 2012 Marketing Innovation Report done for Experian. The focus of this guide ...]]></description>
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		<title>10 Steps to Getting a Job in 2012</title>
		<link>http://www.themarketingmojo.com/strategy/10-steps-to-getting-a-job-in-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=10-steps-to-getting-a-job-in-2012</link>
		<comments>http://www.themarketingmojo.com/strategy/10-steps-to-getting-a-job-in-2012/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 04:36:06 +0000</pubDate>
		<dc:creator>tewksbum</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Lisbeth Salander]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2363</guid>
		<description><![CDATA[A friend recently asked about some concrete steps for getting a job in 2012.  I don&#8217;t claim to be an expert in the area, but here are some thoughts. 1.  Change your point of view.  Don&#8217;t think of it as getting a job.  Think about it as selling something.  The days of the high school guidance counselor are gone.  And ...]]></description>
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		<title>The Future of Campaign Management: Paying More Attention to Retention</title>
		<link>http://www.themarketingmojo.com/strategy/customer-centric-marketing-organization-ccmo/customer-retention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=customer-retention</link>
		<comments>http://www.themarketingmojo.com/strategy/customer-centric-marketing-organization-ccmo/customer-retention/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 00:17:01 +0000</pubDate>
		<dc:creator>Sharon Zaugh</dc:creator>
				<category><![CDATA[Customer Centric Marketing Organization (CCMO)]]></category>
		<category><![CDATA[Campaign Management]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[customer retention]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2323</guid>
		<description><![CDATA[Earlier this week I met with Kevin McShane of Portrait Software and we got to talking about the future of campaign management. Something Kevin said really struck me and has stayed with me. He said that within the next five years, he sees the industry shifting to focus more effort on understanding existing customers and providing them with the content ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Do You Wish You Had Asked Your MA Vendor?</title>
		<link>http://www.themarketingmojo.com/software/marketing-automation/questions-for-marketing-automation-vendors/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=questions-for-marketing-automation-vendors</link>
		<comments>http://www.themarketingmojo.com/software/marketing-automation/questions-for-marketing-automation-vendors/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 04:59:48 +0000</pubDate>
		<dc:creator>tewksbum</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2301</guid>
		<description><![CDATA[Selecting a technology solution isn’t easy. It requires focused planning and analysis. From reviewing your current systems to defining requirements to comparing vendors to justifying budget, it’s a lot of work. The light at the end of the tunnel is knowing you will eventually have a system in place that makes your life easier. A while back, I wrote about ...]]></description>
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		<title>Optimizing Content: How to Reach Your Prospect with the Right Message at the Right Time</title>
		<link>http://www.themarketingmojo.com/presentations/optimizing-content-presentation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=optimizing-content-presentation</link>
		<comments>http://www.themarketingmojo.com/presentations/optimizing-content-presentation/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:20:11 +0000</pubDate>
		<dc:creator>Sharon Zaugh</dc:creator>
				<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2289</guid>
		<description><![CDATA[View the presentation slides to learn how linking buyer personas, the buyer&#8217;s journey and the sales funnel can help you create the best possible content where it is most needed.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Optimizing Content: How to Reach Your Prospects with the Right Message at the Right Time</title>
		<link>http://www.themarketingmojo.com/content-marketing-2/optimizing-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=optimizing-content</link>
		<comments>http://www.themarketingmojo.com/content-marketing-2/optimizing-content/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 15:21:05 +0000</pubDate>
		<dc:creator>Sharon Zaugh</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2282</guid>
		<description><![CDATA[Guest post by Sharon Zaugh, Digital and Database Marketing Manager at Alterian. Over the last year, I’ve had the opportunity to work with and get to know Marcus Tewksbury. I’ve compared him to a cat with nine lives, who seems to have had as many careers. I’m constantly learning new and interesting things from and about him (ask him about ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Ways to Keep Your Marketing Fresh</title>
		<link>http://www.themarketingmojo.com/marketing-community/fresh-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fresh-marketing</link>
		<comments>http://www.themarketingmojo.com/marketing-community/fresh-marketing/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 04:15:35 +0000</pubDate>
		<dc:creator>tewksbum</dc:creator>
				<category><![CDATA[Marketing Community]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2268</guid>
		<description><![CDATA[Not everything in business needs a constant refresh. In Finance, if you’re following the Generally Accepted Accounting Principles (GAAP), you’re probably doing okay. But in Marketing, sticking with what has worked in the past can lead to failure in the future. With the hundreds of marketing messages consumers are exposed to each day, even relevant and targeted communication gets lost ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Sales &amp; Marketing Relationship: Who Wears the Pants?</title>
		<link>http://www.themarketingmojo.com/marketing-community/sales-and-marketing-relationship/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sales-and-marketing-relationship</link>
		<comments>http://www.themarketingmojo.com/marketing-community/sales-and-marketing-relationship/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 19:56:32 +0000</pubDate>
		<dc:creator>tewksbum</dc:creator>
				<category><![CDATA[Marketing Community]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2247</guid>
		<description><![CDATA[Stop me if you’ve heard this before: Marketing works for Sales. Sales and Marketing have an unequal partnership. Marketing needs to earn the respect of Sales. Lately, I’ve been hearing and seeing this message a lot: on blogs, webinars, and social media. So what gives? Is Marketing really a slave to Sales? Life is all about relationships. We have them ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Signs You Are Not Ready for Marketing Automation</title>
		<link>http://www.themarketingmojo.com/software/marketing-automation/5-signs-you-are-not-ready-for-marketing-automation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-signs-you-are-not-ready-for-marketing-automation</link>
		<comments>http://www.themarketingmojo.com/software/marketing-automation/5-signs-you-are-not-ready-for-marketing-automation/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 23:10:16 +0000</pubDate>
		<dc:creator>tewksbum</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2222</guid>
		<description><![CDATA[1. You don’t have relevant content A marketing automation tool will help you determine when and how to distribute relevant content to prospects along the buyer journey. However, as sophisticated as your delivery system may be, it will yield poor results if the content does not resonate with the prospect. In planning your marketing automation implementation strategy, be sure to ...]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Chief Marketing Technology Officer (CMTO) – 10 arguments why your company should have one</title>
		<link>http://www.themarketingmojo.com/uncategorized/the-chief-marketing-technology-officer-cmto-%e2%80%93-10-arguments-why-your-company-should-have-one/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-chief-marketing-technology-officer-cmto-%25e2%2580%2593-10-arguments-why-your-company-should-have-one</link>
		<comments>http://www.themarketingmojo.com/uncategorized/the-chief-marketing-technology-officer-cmto-%e2%80%93-10-arguments-why-your-company-should-have-one/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 13:04:34 +0000</pubDate>
		<dc:creator>tewksbum</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.themarketingmojo.com/?p=2093</guid>
		<description><![CDATA[Change creates opportunities, and technology speeds change. In the business world, this is nowhere more apparent than the marketing organization. Where brethren in finance are still pounding away on the same Excel spreadsheets, the marketer’s world has come to be defined by technology. While creative and building an emotional brand connection are still the hallmarks of success, a lack of ...]]></description>
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