PR in a social, digital age
The face of marketing is changing and nowhere is that more apparent than in the world of PR. The rules of the game are being rewritten. Once upon a time PR was all about securing coverage from journalists in major media like newspapers, print, television, etc. Well those traditional outlets have all seem cataclysmic decline. Today people now source more and more of their content from digital sources. Where, as it so happens, social is the fastest growing segment. To be successful, PR needs to reinvent itself to build upon its historic roots while making a major shift and commitment towards online and social channels.
Coming up on Tuesday, June 8th here in Chicago I will be moderating part of the PR bootcamp where we will cover issues like: