The Marketing Mojo

Campaign Tracking – Managing and Analyzing the Results

0

Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis.  Just getting the message out isn’t sufficient.  How was that message received?  What does the overall response to the message say for future campaigns?

Read More

Can the Social Wave Be Stopped?

0

Recently, friend and fellow B2B specialist Bernice Grossman asked me to comment on an article (Survey: Over half of U.S. workplaces block social networks) detailing the blocking of social networks (e.g., Twitter, Facebook, etc.) by some employers.  My train of thought on this runs in a couple of directions. First, the major social networks represent a significant portion, but still …

Read More

Leveraging Social Media to Turbo Charge Your Inbound Program

0

Over this weekend I’m excited to be presenting at DMA on how social media can be used to drive an inbound program.  Overall, this is a big idea, that I’ve introduced with the series on Inbound Marketing, but will really try to take to next level with my December webinar – The New Rules of Demand Generation.  In the meantime …

Read More

Improving Campaign Execution – Email Campaigns:

0

You’ve got the data collected, the leads qualified and the message ready to send.  It’s time to execute.  How do you ensure that your campaign execution efficiently maximizes the response rate?

Read More

What is Customer Engagment?

1

Engagement.  It’s all the rage with the business publications and much talked, blogged, and tweeted about in all the likely channels you listen to.  Do not be fooled, however, into thinking this is just the latest catch phrase for marketers.  Engagement, or to more specifically designate – Customer Engagement, is really an old concept that has been embraced by successful …

Read More

What will all marketers fired in the next 18 months have in common?

0

They don’t understand inbound marketing… As marketers, we’ve been beat over the head for the last two years with what is no longer working.  How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral?  What’s been missing …

Read More

The Coolest Agency You’ve Probably Never Heard Of…

0

It was about 18 months ago while researching the emergent social network monitoring space that I first came across HubSpot at a MarketingProf’s B2B conference.  At the time I was mildly interested in CEO Brian Halligan’s story on their site site scorer, and their various offerings… but at the core I didn’t get it. For one of the best viral …

Read More

Closing the Loop (part 3)

0

The right message at the right time to the right customers. A major trade show has just wrapped up.  The databases are full of qualified leads.  The new marketing strategy is ready to launch.  Do you want everyone on your qualified list to get the same message or do you have a special message or offer for your repeat or …

Read More

Growing understanding of what is Inbound Marketing

0

A colleague of mine Connie Bensen (you can read more about her thought leadership in the social space at http://conniebensen.com) asked me to comment on an article by Blaine Mathieu on how email can be used in combination with SEM to drive synergistic results. http://www.adotas.com/2009/10/email-yin-and-search-yang-a-symbiotic-relationship/ I like the direction for sure, but from my perspective, though, Baline is just scratching …

Read More

Closing the Loop (part 2)

0

Quick wins on qualifying Sales Leads – How to make the sales team happy… The classic struggle between marketing and sales:   how to provide the maximum number of quality leads from marketing to sales so that the sales teams can quickly and effectively close the sale without spending unnecessary time qualifying low quality leads.  It really comes down to a …

Read More
Page 10 of 69« First...«89101112»203040...Last »