TheMarketingMOJO.com

Aprimo

Campaign management combined with a nice workflow engine (dubbed Enterprises Marketing Management – EMM)

Posted on: 05-8-2008 Posted in: Campaign Management - Online (ESP), Content Management (CMS), Datawarehousing, Marketing Automation

Alterian has a great model and approach for delivering customer driven relationship marketing. Of particular note, they are generating a regular, quality stream of intellectual capital. Check out their posts here.

Posted on: 05-8-2008 Posted in: Analytics, Campaign Management - Online (ESP), Marketing Automation

SalesForce.com

What started as a straight forward SFA application has blossomed into a true market leader. One of their best moves was building around a service orientated architecture (SOA) that has nurtured a small army of add-on products.

Posted on: 05-7-2008 Posted in: Analytics, Content Management (CMS), CRM(arketing), Marketing Automation

NetSuite

Fairly rich, full featured ERP system. Takes a fairly customer centric approach to laying out back office processes that transitions well into CRM execution pieces. Most often delivered as SaaS, but can be deployed.

Posted on: 05-7-2008 Posted in: CRM(arketing), Email, Marketing Automation

Infor

Want to see what a bolted together CRM rollup looks like? Checkout Infor. Principal point of interest for a marketer was their acquisition of Epiphany.

Posted on: 05-7-2008 Posted in: Campaign Management - Online (ESP), CRM(arketing), Marketing Automation

MarketingNPV

A boutique of elite marketers putting forward solid thinking on how metrics and analytics can be leveraged to make better, financialy based decisions.

Posted on: 05-7-2008 Posted in: Analytics, Boutique, Loyalty Programs

Full Effect

A boutique marketing strategy firm based in UK. Takes a product or brand centric approach for developing new ideas and directions. Advocates bleeding edge technology adoption to gain the upper hand.

Posted on: 05-7-2008 Posted in: Boutique, Strategy

Ackura CMS

A user centric CMS system developed by boutique KPM out of Manchester, UK.

Posted on: 05-7-2008 Posted in: Content Management (CMS)

KMP Interactive Marketing

A boutique web development shop based in Manchester, UK. Have also developed their own content management system – Ackura CMS.

Posted on: 05-7-2008 Posted in: Content Management (CMS), Web Development

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