- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Campaign management combined with a nice workflow engine (dubbed Enterprises Marketing Management – EMM)
Alterian has a great model and approach for delivering customer driven relationship marketing. Of particular note, they are generating a regular, quality stream of intellectual capital. Check out their posts here.
What started as a straight forward SFA application has blossomed into a true market leader. One of their best moves was building around a service orientated architecture (SOA) that has nurtured a small army of add-on products.
Fairly rich, full featured ERP system. Takes a fairly customer centric approach to laying out back office processes that transitions well into CRM execution pieces. Most often delivered as SaaS, but can be deployed.
Want to see what a bolted together CRM rollup looks like? Checkout Infor. Principal point of interest for a marketer was their acquisition of Epiphany.
A boutique of elite marketers putting forward solid thinking on how metrics and analytics can be leveraged to make better, financialy based decisions.
A boutique marketing strategy firm based in UK. Takes a product or brand centric approach for developing new ideas and directions. Advocates bleeding edge technology adoption to gain the upper hand.
A user centric CMS system developed by boutique KPM out of Manchester, UK.
A boutique web development shop based in Manchester, UK. Have also developed their own content management system – Ackura CMS.