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All Posts Tagged Tag: ‘“4 bs of social media”’

How to Implement a Social Media Marketing Strategy

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Again, thank you to everyone for the support and enthusiasm for the presentation. Certainly this is something that has hit a nerve and I’ve heard you loud and clear. Over the coming weeks and months I will be devoting more time documenting the approach we are deploying at Alterian and sharing insights on what is and isn’t working. To download …

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How do you “be Interesting” and “be Findable” in Social Media

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Q: In terms of being findable, how to you apply this to the assets on Social Media?  Is that done through being interesting to your audiences? I wanted to make sure I followed up your question with a little more detail.  In terms of being successful in social media it really is about following the 4-B framework. Be Interesting. As …

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