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All Posts Tagged Tag: ‘Alterian’

Who’s in the wrong room? Eloqua Vs. Alchemy (or Marketing Automation Vs. Campaign Management)

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Marketing automation is not campaign management and campaign management is still not marketing automation.  While the gap certainly narrowed in 2010 these two tools were born and bred to do different things.  If you see an Eloqua or Marketo in the room with a Unica or Alterian, someone is in the wrong room. Understanding the differences begins with an understanding …

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Future of Marketing Automation

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What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention

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Super Bowl Show Down – Coke Vs. Pepsi Social Style

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As the Super Bowl draws closer and closer Alterian continues to find rather interesting data on a number of organizations that are advertising in the big event this Sunday.  To be sure there are a number of brands that are stimulating very interesting conversations, and Alterian’s SM2 social media monitoring solution is listening.  The real interesting data generated through this …

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How to Implement a Social Media Marketing Strategy

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Again, thank you to everyone for the support and enthusiasm for the presentation. Certainly this is something that has hit a nerve and I’ve heard you loud and clear. Over the coming weeks and months I will be devoting more time documenting the approach we are deploying at Alterian and sharing insights on what is and isn’t working. To download …

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Strong Leaders Core To The Emergence of Customer Engagement Agencies

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Alterian has been monitoring and researching the marketing and advertising services landscape for some time now.  We continue to see the emergence of the Customer Engagement Agency; that is an agency that leads with analytics and combines multi-channel strategy along with creative, technology and execution to deliver individualized brand experiences to their customer’s consumer.  Customer Engagement Agencies recognize that the …

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What does the future of engagement look like?

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One of the things that initially attracted me to Aterian was their dedication to advancing schools of thought around the future of marketing without a heavy dose of typical corporate branding bs.  One piece that I find particularly high value add is their annual survey of marketers where they take the pulse of the industry on issues of note.  This …

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