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All Posts Tagged Tag: ‘Behavioral Advertising’

Useful Behavioral Advertising Terms

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You don’t need a degree in advertising jargon to understand how behavioral advertising works. But knowing a few basic terms will help you decipher different companies’ advertising practices: Advertiser – The “advertisers” are the companies whose products or services are being advertised. For example, you may see ads for Netflix; Netflix is the advertiser. Publisher – The publishers are the …

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What you should know about PII

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First off, PII stands for Personally Identifiable Information.  What this basically translates to is the key data points needed to identify you as an individual.  Where me being a “35-year-old male working in technology marketing in Chicago” would not be PII, “Marcus Tewksbury – Alterian’s Customer Intelligence Director” would be.  The difference is that you can use the later to …

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