All Posts Tagged Tag: ‘Campaign Management’

The Future of Campaign Management: Paying More Attention to Retention


Earlier this week I met with Kevin McShane of Portrait Software and we got to talking about the future of campaign management. Something Kevin said really struck me and has stayed with me. He said that within the next five years, he sees the industry shifting to focus more effort on understanding existing customers and providing them with the content …

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Who’s in the wrong room? Eloqua Vs. Alchemy (or Marketing Automation Vs. Campaign Management)


Marketing automation is not campaign management and campaign management is still not marketing automation.  While the gap certainly narrowed in 2010 these two tools were born and bred to do different things.  If you see an Eloqua or Marketo in the room with a Unica or Alterian, someone is in the wrong room. Understanding the differences begins with an understanding …

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