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All Posts Tagged Tag: ‘Customer Engagement’

Strong Leaders Core To The Emergence of Customer Engagement Agencies

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Alterian has been monitoring and researching the marketing and advertising services landscape for some time now.  We continue to see the emergence of the Customer Engagement Agency; that is an agency that leads with analytics and combines multi-channel strategy along with creative, technology and execution to deliver individualized brand experiences to their customer’s consumer.  Customer Engagement Agencies recognize that the …

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What is Customer Engagment?

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Engagement.  It’s all the rage with the business publications and much talked, blogged, and tweeted about in all the likely channels you listen to.  Do not be fooled, however, into thinking this is just the latest catch phrase for marketers.  Engagement, or to more specifically designate – Customer Engagement, is really an old concept that has been embraced by successful …

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