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All Posts Tagged Tag: ‘customer intelligence’

Campaign Tracking – Managing and Analyzing the Results

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Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis.  Just getting the message out isn’t sufficient.  How was that message received?  What does the overall response to the message say for future campaigns?

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Closing the Loop (part 3)

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The right message at the right time to the right customers. A major trade show has just wrapped up.  The databases are full of qualified leads.  The new marketing strategy is ready to launch.  Do you want everyone on your qualified list to get the same message or do you have a special message or offer for your repeat or …

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Closing the Loop (part 2)

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Quick wins on qualifying Sales Leads – How to make the sales team happy… The classic struggle between marketing and sales:   how to provide the maximum number of quality leads from marketing to sales so that the sales teams can quickly and effectively close the sale without spending unnecessary time qualifying low quality leads.  It really comes down to a …

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5 Steps to a Customer Intelligence Program

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A customer intelligence program represents the nexus of data, technology, and marketing execution. When combined properly these three can unleash marketing – making it both measurable, which means it’s improvable, and accountable. For the seasoned marketer this will ring familiar. Harkening back to the early days of CRM, there have been camps trumpeting the benefits and possibilities for data infused …

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