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All Posts Tagged Tag: ‘data management’

Campaign Tracking – Managing and Analyzing the Results

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Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis.  Just getting the message out isn’t sufficient.  How was that message received?  What does the overall response to the message say for future campaigns?

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Closing the Loop (part 3)

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The right message at the right time to the right customers. A major trade show has just wrapped up.  The databases are full of qualified leads.  The new marketing strategy is ready to launch.  Do you want everyone on your qualified list to get the same message or do you have a special message or offer for your repeat or …

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Closing the Loop (part 2)

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Quick wins on qualifying Sales Leads – How to make the sales team happy… The classic struggle between marketing and sales:   how to provide the maximum number of quality leads from marketing to sales so that the sales teams can quickly and effectively close the sale without spending unnecessary time qualifying low quality leads.  It really comes down to a …

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Welcome to Garrick!

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Thrilled to announce that Garrick Schermer is joining the TheMarketingMojo team. For those of you that know Garrick there is no argument he is categorically the smartest person I know. Intellectually, there simply isn’t much that falls out of his range. Vocally, however, now that’s another story… While Garrick will certainly cover a number of broad areas, initially he will …

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