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All Posts Tagged Tag: ‘Demand Generation’

New Rules of B2B Demand Generation

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For marketers the last two or three years have been some of the most chaotic ever.   Traditional mass media channels have scuffled, shedding jobs and revenue at a staggering pace.  Tough economic times have emboldened CFO’s to raise the pressure on accountability.  And the emergence of social media and ubiquitous digital interaction has dramatically amplified the power and voice of …

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How to Implement a Social Media Marketing Strategy

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Again, thank you to everyone for the support and enthusiasm for the presentation. Certainly this is something that has hit a nerve and I’ve heard you loud and clear. Over the coming weeks and months I will be devoting more time documenting the approach we are deploying at Alterian and sharing insights on what is and isn’t working. To download …

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Thanks for the support!

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Honestly, I’m overwhelmed at the feedback I’ve been receiving for the upcoming December webinar.  I know a lot of people have taken it upon themselves to reach out to their friends and colleagues to get them to the event.  I’m extremely grateful to you all! Thank you! – Tewksbum

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What is Social Media Marketing?

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Recently I was blasted by someone for not having more Twitter followers. It certainly gave me pause. For sure, from a personal branding stand point “followers” and “views” can be a barometer of success in the social space. I would argue, however, there are other valid approaches. Below is in part the rebuttal I sent, but this is something I …

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How to Drive Demand Generation with an Inbound, Social Media Strategy

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Flip the funnel.  Flatten the funnel.  Get rid of the funnel!  These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like Godin, Meerman, and Brogan.  Everyone recognizes that social media is having a huge impact on successful demand generation.  The problem lies in identifying how to apply it to …

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Is your demand gen approach working?

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There is really only one way to measure this – is it generating revenue from net new business?  This is the singular most important thing your demand generation efforts need to net.  In this deck on SlideShare we explore some specific ways you can assess the shape of your own funnel: Thoughts On A Successful Demand Generation Program View more …

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Campaign Tracking – Managing and Analyzing the Results

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Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis.  Just getting the message out isn’t sufficient.  How was that message received?  What does the overall response to the message say for future campaigns?

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Leveraging Social Media to Turbo Charge Your Inbound Program

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Over this weekend I’m excited to be presenting at DMA on how social media can be used to drive an inbound program.  Overall, this is a big idea, that I’ve introduced with the series on Inbound Marketing, but will really try to take to next level with my December webinar – The New Rules of Demand Generation.  In the meantime …

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