Archives

All Posts Tagged Tag: ‘digital’

PR in a social, digital age

0

The face of marketing is changing and nowhere is that more apparent than in the world of PR.  The rules of the game are being rewritten.  Once upon a time PR was all about securing coverage from journalists in major media like newspapers, print, television, etc.  Well those traditional outlets have all seem cataclysmic decline.  Today people now source more and …

Read More

Can the Social Wave Be Stopped?

0

Recently, friend and fellow B2B specialist Bernice Grossman asked me to comment on an article (Survey: Over half of U.S. workplaces block social networks) detailing the blocking of social networks (e.g., Twitter, Facebook, etc.) by some employers.  My train of thought on this runs in a couple of directions. First, the major social networks represent a significant portion, but still …

Read More