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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Who’s in the wrong room? Eloqua Vs. Alchemy (or Marketing Automation Vs. Campaign Management)
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Marketing automation is not campaign management and campaign management is still not marketing automation. While the gap certainly narrowed in 2010 these two tools were born and bred to do different things. If you see an Eloqua or Marketo in the room with a Unica or Alterian, someone is in the wrong room. Understanding the differences begins with an understanding …
Read MoreFuture of Marketing Automation
What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention
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