All Posts Tagged Tag: ‘Eloqua’

Who’s in the wrong room? Eloqua Vs. Alchemy (or Marketing Automation Vs. Campaign Management)


Marketing automation is not campaign management and campaign management is still not marketing automation.  While the gap certainly narrowed in 2010 these two tools were born and bred to do different things.  If you see an Eloqua or Marketo in the room with a Unica or Alterian, someone is in the wrong room. Understanding the differences begins with an understanding …

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Future of Marketing Automation


What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention

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