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A colleague of mine Connie Bensen (you can read more about her thought leadership in the social space at http://conniebensen.com) asked me to comment on an article by Blaine Mathieu on how email can be used in combination with SEM to drive synergistic results. http://www.adotas.com/2009/10/email-yin-and-search-yang-a-symbiotic-relationship/ I like the direction for sure, but from my perspective, though, Baline is just scratching …