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All Posts Tagged Tag: ‘Engagement’

Social Media Engagement

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Engagement, regardless of where it happens, is every marketer’s goal. One of the things that make this so difficult of course is the multitude of channels through which we interact. Social elevates the degree of difficulty. When the web first emerged it disrupted the brick and mortar world because it redefined the idea of location. Instead of being blocks away, …

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What will all marketers fired in the next 18 months have in common?

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They don’t understand inbound marketing… As marketers, we’ve been beat over the head for the last two years with what is no longer working.  How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral?  What’s been missing …

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