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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Social Media Engagement
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Engagement, regardless of where it happens, is every marketer’s goal. One of the things that make this so difficult of course is the multitude of channels through which we interact. Social elevates the degree of difficulty. When the web first emerged it disrupted the brick and mortar world because it redefined the idea of location. Instead of being blocks away, …
Read MoreSetup for Alterian’s inaugural SM2 Buzz Bowl
http://bit.ly/Buzz-Bowl You don’t have to work in marketing or advertising to know the Super Bowl has developed into the largest single day advertising event in the world. We have all grown familiar with the urban legends, like maybe some of the more outlandish like the risk of “simultaneous flush” or “estimates” of a case of beer consumed for every man, …
Read MoreWhat will all marketers fired in the next 18 months have in common?
They don’t understand inbound marketing… As marketers, we’ve been beat over the head for the last two years with what is no longer working. How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral? What’s been missing …
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