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What you should know about PII

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First off, PII stands for Personally Identifiable Information.  What this basically translates to is the key data points needed to identify you as an individual.  Where me being a “35-year-old male working in technology marketing in Chicago” would not be PII, “Marcus Tewksbury – Alterian’s Customer Intelligence Director” would be.  The difference is that you can use the later to …

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