- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention
For marketers the last two or three years have been some of the most chaotic ever. Traditional mass media channels have scuffled, shedding jobs and revenue at a staggering pace. Tough economic times have emboldened CFO’s to raise the pressure on accountability. And the emergence of social media and ubiquitous digital interaction has dramatically amplified the power and voice of …
… but funny. Thanks to silicon cloud – a consulting partner of HubSpot – http://www.siliconcloud.com/blog/bid/31078/Traditional-Marketing-versus-Social-Media
They don’t understand inbound marketing… As marketers, we’ve been beat over the head for the last two years with what is no longer working. How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral? What’s been missing …