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All Posts Tagged Tag: ‘Inbound Marketing’

Future of Marketing Automation

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What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention

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New Rules of B2B Demand Generation

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For marketers the last two or three years have been some of the most chaotic ever.   Traditional mass media channels have scuffled, shedding jobs and revenue at a staggering pace.  Tough economic times have emboldened CFO’s to raise the pressure on accountability.  And the emergence of social media and ubiquitous digital interaction has dramatically amplified the power and voice of …

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How to Implement a Social Media Marketing Strategy

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Again, thank you to everyone for the support and enthusiasm for the presentation. Certainly this is something that has hit a nerve and I’ve heard you loud and clear. Over the coming weeks and months I will be devoting more time documenting the approach we are deploying at Alterian and sharing insights on what is and isn’t working. To download …

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Thanks for the support!

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Honestly, I’m overwhelmed at the feedback I’ve been receiving for the upcoming December webinar.  I know a lot of people have taken it upon themselves to reach out to their friends and colleagues to get them to the event.  I’m extremely grateful to you all! Thank you! – Tewksbum

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How to Drive Demand Generation with an Inbound, Social Media Strategy

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Flip the funnel.  Flatten the funnel.  Get rid of the funnel!  These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like Godin, Meerman, and Brogan.  Everyone recognizes that social media is having a huge impact on successful demand generation.  The problem lies in identifying how to apply it to …

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Bleak outlook on Traditional Marketing

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… but funny.  Thanks to silicon cloud – a consulting partner of HubSpot – http://www.siliconcloud.com/blog/bid/31078/Traditional-Marketing-versus-Social-Media

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Is your demand gen approach working?

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There is really only one way to measure this – is it generating revenue from net new business?  This is the singular most important thing your demand generation efforts need to net.  In this deck on SlideShare we explore some specific ways you can assess the shape of your own funnel: Thoughts On A Successful Demand Generation Program View more …

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Leveraging Social Media to Turbo Charge Your Inbound Program

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Over this weekend I’m excited to be presenting at DMA on how social media can be used to drive an inbound program.  Overall, this is a big idea, that I’ve introduced with the series on Inbound Marketing, but will really try to take to next level with my December webinar – The New Rules of Demand Generation.  In the meantime …

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What will all marketers fired in the next 18 months have in common?

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They don’t understand inbound marketing… As marketers, we’ve been beat over the head for the last two years with what is no longer working.  How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral?  What’s been missing …

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